The Biggest #corntroversy of the year: Bud Light vs Miller Lite
Last Sunday over 100 million people tuned in to watch the Superbowl LIII. Although the Super Bowl is a time to incredible football, it is also a time where consumers actually enjoy watching commercials. With the Super Bowl being the most watched TV event of the year, companies will spend $5.25 million for a 30- second ad spot according to CNBC.
During the SuperBowl LIII, Bud Light released a commercial that called out Miller Lite for using corn syrup in their ingredients. Miller Lite took to the internet and social media to respond to the claim that they use corn syrup.
While many people would think that this was a PR nightmare for Miller Lite, they decided to use social media as a tool to get people talking about their brand. For my readers out there, do you think it was a good idea for Bud Light to call out Miller Lite during their Super Bowl advertisement? From the looks of it, more people seem to be talking about Miller Lite than Bud Light. Thoughts?
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